But then, food products were not the only items P&G has divested itself of. It sold its Pert Plus shampoo and Sure deodorant lines to Innovative Brands, its Chloraspetic sore-throat line, Comet cleanser and Spic & Span household cleaner to Prestige Brands, and its Oxydol detergent and Biz bleach to Redox Brands. Additionally, it sold its Right Guard, Soft 'n' Dri and Dry Idea deodorant lines to Henkel-owned Dial, which also acquired Combat insectisides and Soft Scrub cleanser from
And then there is Phoenix Brands LLC, which has acquired several castoff product lines from Unilever (Sunlight dish liquid, Rit dyes, Niagara starch, Final Touch fabric softener) and from Colgate-Palmolive (Fab, Dynamo, and Ajax detergents). They don't have a web site with any relevant information, so something secretive is going on here...
There are also other rumored divestitures slated for orphaned brands as well. Case in point is Kraft which is slated to divest itself of its Post cereals and Maxwell House coffee lines. And there are other rumored divestatures that are too numerous to mention.
There is a moniker I've coined for these new homes for orphaned brand-name products: oprhanages. Is there a "Save the Children" type organization for these orphans?
12/22/07 UPDATE: Kraft Foods sold its Post Cerials division -- lock, stock and Grape Nuts -- to Ralcorp Holdings, best known for selling private-label cookies, crackers, cereals and the like.
No comments:
Post a Comment