Aside from the fact that it's a celebrity beauty contest based on audience votes, the People's Choice Awards exist for one primary reason: to sell Procter & Gamble products. At one time during the Seventies up into the Nineties, P&G was the sole sponsor of a cornucopia of prime-time extravaganzas, including the Miss USA & Miss Universe padgents, the annual Circus of the Stars events, made-for-television movies (i.e. The Corn is Green with Katherine Hepburn, The Patricia Neal Story, with Glenda Jackson) and even mini-series (Peter and Paul, Marco Polo). And now with the WGA writers strike still going with no sign of ending in the forseeable future, the producers did away with the red carpet arrivals and the live studio audience, choosing instead to have their winners deliver their thanks via videotaped acceptance speeches. This show now has the dubious distinction of being the first casualty of the writers' strike.
And I thought American Idol was solely responsible for the proliferation of false deities.
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